How to Excel at Both Strategy and Execution
Research has shown that only about 8% of company leaders excel at both strategy and execution. But more and more, we need leaders who can do both. Leaders who master both strategy and execution start by building a bold but executable strategy, addressing the questions “What are we great at?” and “What are we able to achieve?” rather than coming up with lofty plans and asking functional and business-unit teams to do their best to execute. Next, leaders must ensure that the company is investing behind the change, which means linking the budget closely to the strategy. Finally, leaders need to make sure the entire organization is motivated to go the journey. Great leaders know that success stems from specific skills that come together in unique ways to do the challenging tasks in executing the strategy.
Harvard Business Review