In a one-on-one before the holidays, a coworker expressed an interest in being more influential outside of the company and wanted my advice. There’s a similar email I get semi-regularly asking whether folks looking to advance their career should start blogging, write a book, or whatnot. Although few folks meaningfully influence the industry through content creation, a vast number of folks further their careers by creating content. Create a small number of meaningful pieces, develop a distribution plan for each piece, keep doing it until a piece gets lucky with distribution, then stop; that’s all you need to do for job searches and hiring to be a bit easier.